Saul Hansell, in “New at Google, Local Coupons,” declares: Google is expanding its local directory business using the same sort of disruptive tactics it has used in other areas: giving away something ...

If you represent a nonprofit organization, I hope by now you've applied for a Google Grant for Google AdWords. Started in 2003, the Google Grant provides nonprofits with $10,000 or more of free clicks ...

MarketingWeek reports Microsoft is giving away a free month of search ads to both new and current customers. The free ads can be placed on “any online Microsoft Live service including Messenger, ...

The AdWords Editor is a tool that you can download and install on your local PC. It allows you to manage your campaigns while you’re not even connected to the Internet. Once you’re done with the edits ...

Regardless of whether you’re a first-time AdWords user or a seasoned online marketer, getting the right training—and certification—can make or break your online advertising efforts. So if you want to ...

It amazes me how many people have never used (or even heard of!) AdWords ad extensions. Most of them are free (or cost the same as a click), and they add a certain "pop" to your ads, that not only ...

Google AdWords is a pay-per-click service. Unlike traditional advertising, PPC ads cost money only when someone clicks on your ad. Most importantly, AdWords enables you to track the success of your ...

Opinions expressed by Entrepreneur contributors are their own. While there are hundreds of Google how-to guides online, written both by savvy bloggers and Google itself, the advertising giant has a ...