Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better ...

Google’s AI Overview has somehow successfully managed to get people to be less engaged with search results, clicking through ...

A New York federal judge ruled in favor of news publishers who alleged Google monopolized the digital advertising market.

Google Search AI Mode is getting ads, as confirmed by the VP, but will we see the same in the dedicated Gemini chatbot ...

Google Ads are not going anywhere. Eventually, AI Search results on Google and likely other properties will have ads.

The ad titled " Planning a Quick Getaway? Just Ask Google ," features Tom, a plush toy-like turkey who wants to escape his ...

Billionaire Tom Steyer spent the most on a single ad for the Yes side, much to Democrats’ chagrin. The possible gubernatorial ...

Once a money-losing backwater, Google Cloud has become one of Alphabet's fastest-growing businesses, powered by massive bets on AI and years of costly investment in datacenters, custom chips, and ...

Marketing starts with trust. And you build trust faster and cheaper through active reputation management than by simply throwing money at ads.

One major upside of AI-generated political ads is that they’re cheaper. “AI can be used to keep costs down, increase ...

Disney pulled its channels including ESPN and ABC from YouTube TV after contract negotiations between the companies failed, ...