Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize ...

The best ads are answers to questions consumers have about products and services. That's how Vidhya Srinivasan, VP and ...

Avoid common pitfalls of automated ad copy in Google Ads. Here’s how to keep your ad copy clear, accurate, and on-brand. While these tools can speed up the process of launching campaigns, they often ...

An ad for Google's Gemini AI tool has been pulled from Olympics broadcasts after critics slammed it as a tone-deaf spot that aimed to replace genuine human interaction with artificial intelligence, ...

Ad format preference will give advertisers the choice to place their video assets across YouTube's in-stream, in-feed, and Shorts ad placements. New creative controls for video ads that allow ...

Jerry Dischler, Vice President and General Manager at Google, said under oath in 2020 that Google tuned its ad prices to meet its revenue targets. Ad prices went up 5% to sometimes 10% without ...