Marketing has always loved a shortcut. Give the industry a new trend, a new interface or a new behavioral shift, and a new ...

Diesel margin volatility has spooked investors, but lower crude prices, falling LPG under-recoveries, and rising Russian oil ...

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From exposing marketing’s short-sightedness when it comes to working-class audiences ...

Oddity Tech sees support as MethodIQ and ODDITY Labs de-risk its platform, and growth in the acne and dermatology market. See ...

Senseonics earns a buy with Eversense 365 driving growth, Q3 revenue up 90% YoY, gross margin expansion, and Ascensia ...

From self-consciousness over being a generalist to worries about not owning the 4Ps, some B2B marketers fear their skillset is not up to scratch.

It's the body of work you carry with you for at least 12 months. It defines everything you do on the job. And, if you do it right, it's your golden ticket to successful marketing. Of course, I'm ...

Despite the marketing sector’s focus on how AI can increase productivity and revenue, Horne emphasizes that human touch is ...

Footwear retailer Bata has expanded the remit of its head of marketing for Malaysia, Iman Zulkifli, to also lead Singapore in ...

The fundamentals of supply and demand combined with tax challenges that come from selling two calf crops in one year and resource management are the primary reasons Petry encourages ranchers not to ...

Playbook: A recent report reveals that 75% of direct-to-consumer (D2C) brands in India are utilizing creators to boost sales.

As investment in AI surges and valuations soar, a growing body of evidence suggests that financial speculation is outpacing productivity gains.