Schwartz believed that the most successful advertising speaks directly to the reader’s existing desires, making them aware of ...

Oddity Tech sees support as MethodIQ and ODDITY Labs de-risk its platform, and growth in the acne and dermatology market. See ...

So what does 2026 hold? From AI-driven search and advertising to authenticity in social content and the rise of lifecycle ...

Marketing has always loved a shortcut. Give the industry a new trend, a new interface or a new behavioral shift, and a new ...

Upwork stock is rated Hold, with a $23.50 price target and 7% upside, reflecting cautious optimism after a strong rally.

The most effective brands use clarity as a system, not just a tone of voice. Every message, interaction and call to action ...

Even experienced PPC pros can be caught out by defaults, making it essential to double-check campaign settings.

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Diesel margin volatility has spooked investors, but lower crude prices, falling LPG under-recoveries, and rising Russian oil ...

Footwear retailer Bata has expanded the remit of its head of marketing for Malaysia, Iman Zulkifli, to also lead Singapore in ...

Playbook: A recent report reveals that 75% of direct-to-consumer (D2C) brands in India are utilizing creators to boost sales.

The Himalayan Times BrandFest 2025 wrapped up its second day on Friday with a resounding emphasis on the irreplaceable role of human empathy, imagination, and courage in an age increasingly dominated ...