Here's how brands can optimize for AI-driven discovery with strategies that ensure visibility, trust and relevance.

SerpAPI responds to Reddit’s scraping lawsuit, defending its practices and insisting that public search data should stay open ...

Microsoft’s NLWeb bridges websites and AI agents. Learn how to make your schema work harder – powering smarter discovery and visibility.

The tool aims to demonstrate how television advertising can enhance marketing performance across channels, including search, ...

Last week, OpenAI unveiled ChatGPT Atlas, a web browser that promises to revolutionize how we interact with the internet. The company's CEO, Sam Altman, described it as a "once-a-decade opportunity" ...

The next phase of search demands balancing optimization for both humans and AI agents while holding firm to core SEO ...

Artificial intelligence (AI) has transformed every quick search into a dynamic experience with endless options for personalized results. Your "ice cream near me" search now could be "find locally made ...

The Links Guy takes a unique results-driven approach that has generated numerous high-profile success stories and furthered ...

In 2024, we reported a shift that set off alarm bells for marketers: younger audiences were no longer “Googling it”.

Traditional website clicks are declining, while search becomes more conversational and answer-driven. For brands looking to ...

The company’s product launches are theatrical events and its billboard and TV campaigns iconic, but Apple’s deeper marketing ...