For years, wellness brands have obsessed over perfecting their message. In a world where consumers are rightly sceptical, the ...

Engage social media audiences through consistent posting, authentic storytelling, responding to comments, using visual content and analyzing engagement metrics.

Meet Anthony Potero and Talia Schulhof, the 24-year-old cofounders of Pufferfish: a new marketing firm that wants to help ...

In this edition of Founder FAQ, Petra Smith, founder and Managing Director of the UK-based marketing consultancy ...

Explore the most influential advertising blogs and bloggers shaping the industry today.

Stingray (TSX: RAY. A; RAY.B), an industry leader in music and video content distribution, business services, and advertising solutions, today announced the acquisition of DMI, a U.S. based leader in ...

Mascarenhas, with over two decades of experience across digital marketing, sports, media, fintech and FMCG, has led campaigns ...

Bharat Petroleum Corporation Limited (BPCL), a Fortune Global 500 company and one of India's leading oil and gas companies, ...

The ad that upended trade negotiations, PayPal comes to ChatGPT, teens do watch TV (but not on TV), stop forgetting to target ...

Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness ...

Rebecca, Senior Marketing Manager at Yocuda (Your Customer Data), is enabling retailers to increase post-purchase customer engagement through dynamic digital receipts. With a passion for enhancing ...

Alongside the fragmentation of ad channels, the pharma ad space is receiving significant regulatory attention. The FDA has ...