In the world of B2B, that question takes on a particular timbre: on the one hand lurks the famous “nobody gets fired for ...

Joining her were Mel Lazarus, ecosystem engagement director at Open Banking; Alicia Skubick, chief marketing officer at ...

Playtech ( ($GB:PTEC) ) has issued an update. Playtech PLC announced the purchase of 240,000 ordinary shares on the London Stock Exchange as part ...

Forrester experts say B2B leaders must embrace a more disciplined and evidence-driven approach to how they engage with GenAI.

Customer advisory boards can transform B2B account-based marketing by improving customer insights, aligning Sales and ...

Live sporting events deliver the highest revenue per hour of consumption, McKinsey’s Attention Equation reveals. For B2B ...

With more than 100 artists performing on five stages throughout the weekend, the festival promises heavy beats, lasers, ...

Buyer's remorse leads not just to chargebacks, returns, and negative reviews but also churn. When a client slips away with feelings of regret, you won't see the consequences just in your profit and ...

Following today’s release of Zalando’s figures for the three months ending 30 September 2025; Chloe Tedford-Jones, apparel analyst at GlobalData, a leading ...

Leaders in veterinary healthcare and distribution recognized for digital transformation, procurement automation, and operational excellence ...

As the political dispute drags on, there are implications beyond government disbursements, potentially harming corporate cash ...

A Pragmatic Guide for B2B CMOs,” examines some of the missteps CMOs make in their gen AI journeys and how to avoid them.