The cost of Google adverts for ‘mould claim’ searches continued to surge in the run-up to Awaab’s Law coming into force last ...

Even when AI Overviews don’t appear, users are simply clicking less everywhere, with Google CTRs hitting new lows across ...

Creative marketing agency THG Studios has launched what was said to be the world's first immersive padel court, powered by Google Cloud.

Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize ...

Former Microsoft exec Cindy Rose has joined WPP at a time when the media giant is set to undergo a major market transformation.

Over the past few years, specifically with the launch of the Pixel 7 series it would appear, Google has been chipping away at ...

Google today released its first TV ad — for Search’s AI Mode — created entirely with generative AI (Veo 3).

At Skift Global Forum East, Abu Dhabi and Google revealed how AI, creator-led content, and long-term vision are transforming ...

Firms wanting to maximize client referrals from AI bots need a robust online presence, plus content optimized for AI ...

In Fall 2025, a major transformation is underway in how local businesses appear online, as Google’s Local Service Ads (LSAs) continue to reshape visibility and customer acquisition across nearly every ...

Parent company Alphabet delivered its first-ever $100 billion quarter, with AI supporting ad relevancy, performance and ...

If you frame this as a zero-sum game, you’ll miss how people actually behave—and how marketing strategies need to evolve.