Perplexity will pay Snap $400 million to integrate its AI answer engine into Snapchat’s chat interface, with rollout starting ...

Google will deprecate practice problem structured data in January and clarifies Dataset markup is only for Dataset Search.

A study in the journal Marketing Science finds that prepopulating e-commerce search bars with trending or personalized ...

A new study from LightSite AI shows that 89 percent of SEO executives still treat Generative Engine Optimization as traditional SEO, even as AI ...

Traditional web searches are losing market share to AI-driven queries. So a Minneapolis-based agency is offering a new ...

A new peer-reviewed study in the INFORMS journal Marketing Science finds that prepopulating e-commerce search bars with trending or personalized keywords can meaningfully increase both purchasing and ...

Even when AI Overviews don’t appear, users are simply clicking less everywhere, with Google CTRs hitting new lows across ...

Lorelight’s closure has SEOs saying GEO is just SEO. Maybe. But that might just be the hype cycle doing its usual crash-and-correct.

Using AI instead of finding information using web search tools leads to no more than skin-deep knowledge, with any learnings soon turning "passive," according to a team of US-based researchers "When ...

Google search and ChatGPT are great for sorting through the masses of publicly available information on the internet. But for ...