Senior executives are responsible for developing the overall goals and strategies for an organization. Some organizations use strategy maps to translate intangible goals -- such as operational ...

A company's human resources department adds value when it links its programs and actions to the company's strategic goals. During the planning process, HR departments create a strategy map, or diagram ...

Kaplan, Robert S., and David P. Norton. "The Strategy Map: Guide to Aligning Intangible Assets." Strategy & Leadership 32, no. 5 (October–November 2004): 10–17.

Over a decade ago, Kaplan and Norton struck a business consulting gold mine with the Balanced Scorecard (later turned into an eponymous book), which permits executives to list their targets for ...