People don’t often click on banner ads these days—at least not on purpose, anyway. In fact, many internet users actively go out of their way to never see advertisements. Ad blockers create all kinds ...

Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

“Banners” are graphic advertisements that appear on World Wide Web sites intended to build brand awareness or to generate traffic for the advertiser’s site. The term “banner” comes from the general ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. These cryptic words, presented in a 468-by-60-pixel image, appeared 30 years ago in the ...

Far from being an information-age relic that Web surfers glance at without really noticing, banner ads are still powerful tools for building brand recognition. In the book "Digital Impact: The Two ...

On October 27, 1994, I watched history unfold as the first-ever digital banner ads ran on HotWired.com. Roughly a dozen ads went live that day, catapulting the world of advertising into a new era. As ...

Google displays sponsored advertisements in a variety of areas in Gmail, including on the right side when you open an email and above and below the inbox. When personalized or non-personalized ...

Released in 1989, the Psion MC-400 laptop was way ahead of its time, it included all of these features except one... Wired magazine's HotWired.com was the first website to display banner ads. Although ...

Never say never in digital media. For years, BuzzFeed executives preached two things. The digital ad industry needed something better than the much maligned banner ad. And web ads should be "native." ...

Apple has a history of producing innovative web-based advertisements for the ‘Get a Mac’ series and now they’ve published a clever new web banner on Yahoo Games, advertising the gaming capabilities of ...