A few years ago, David Wilkinson got in touch to ask for advice on his crowdfunding campaign. One of the topics he wanted to chat about was the ‘cost’ of offering a “Thanks” credit to his backers.

I analysed 1,941 trade press articles and spoke to leading critics to uncover whether standing ovations actually mean ...

I often get asked if there is a formula for making money with movies. The short answer is that there isn’t one, and even if there were, it would soon stop working due to audience fatigue. There are ...

I have been asked for years whether “Go Woke, Go Broke” is true for movies. So it was a real honour to be able to give the keynote today at the Zurich Summit and answer the question. Over the last few ...

Last week in an article about how long your film needs to be to be accepted into film festivals, I mentioned in passing that a 90-second short film was eligible at nine out of ten film festivals I ...

There’s a lot of advice out there about ideal running times for festivals, and most of it boils down to one thing: keep it short. A while back I interviewed over 500 film festival directors. When I ...

Colour is one of the quickest ways a poster can tell you what kind of film it’s selling. Before you’ve read the title or registered the actors, your brain has already clocked the palette and filed it ...

This is final part of my collaboration with Screendollars in which we spoke to 246 cinema owners and exhibition-affiliated film professionals. We quizzed them on a range of topics, and their answers ...

This is part two of my collaboration with Screendollars in which we spoke to 246 cinema owners and film professionals affiliated with exhibitors. We quizzed them on a range of topics, and their ...

Karate Kid: Legends hits cinemas this week, reviving one of film’s most durable formulas of the underdog facing off against a seemingly unbeatable rival with everything on the line. This made me ...