Small businesses have a bigger appetite for advertising than you might expect—and bigger budgets, too. As this report reveals, small businesses could collectively spend as much as …

Through an in-depth analysis of various advertising strategies— ranging from traditional print and broadcast media to digital and social media platforms—this study evaluates their effectiveness …

Some SMB Publishers have a business model like a media company, where ads drive much of their revenue. In contrast, other SMB Publishers have business models more akin to retailers, …

JEL Classification: D83, D43, L13. Keywords: digital advertising, welfare, online business models, digital ad taxation

For sales tax purposes, there are two different types of advertising: nontaxable advertising services and taxable advertising. Each has different tax consequences.

HOW MUCH SHOULD YOU SPEND ON MARKETING? The amount varies by industry, business size and how much you want to grow your business.

Advertising is a paid mode of communication where companies sell their products and services through messages by using various media. Advertising are used by businesses to achieve …