Definition of Marketing Research Marketing research is the function that links the consumer, customer, and public to the marketer through information—information used to identify and define opportunities …

Oct 24, 2024 · A winning marketing strategy is your key to cutting through the noise, engaging your audience, and driving business growth. It goes beyond individual

About the Industry Information gathered by AMA staff in the summer and fall of 2024 There are 2.5M marketers in the United States, 6M counting

What is Marketing Ethics? Marketing is the activity, set of institutions and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, …

Bridging at the Frontiers: Marketing for a World in Transition As the AMA’s first conference outside the U.S., Bridging at the Frontiers highlights marketing’s unique role in connecting diverse ideas, …

Nov 20, 2024 · Strategic marketing is a focused approach that aligns every marketing move with big-picture business goals, aiming to build a lasting competitive edge. Unlike traditional marketing, which …

Nov 21, 2024 · Marketing is measured by long-term metrics like brand health, customer retention, and customer satisfaction, reflecting its goal of steady growth and lasting relationships. For example, a …

Mar 19, 2025 · A strong digital strategy aligns with overall business objectives and adapts to the evolving digital landscape. 10 Digital Marketing Strategies for 2025 1. Search Engine Optimization …

Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions useful to scholars, educators, managers, policy makers, consumers, and other societal stakeholders …

Level Up Your Marketing Future Level Up at the 2026 AMA International Collegiate Conference (ICC)—your ultimate quest to gain experience, unlock new skills and power up your marketing career …